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TAILGATORZ LAUNCHES ONE OF THE HOTTEST TRUCK ACCESSORIES OF 2003

By Anonymous

REDONDO BEACH, CA July, 2003 – TailGatorz, Inc. (http://www.TailGatorz.com), a leading manufacturer of truck accessories, today announced the launch of the company’s patent-pending tailgate chair. A first of its kind, the TailGatorz chair provides back support by way of a comfortable, practical and durable furniture solution for pickup trucks of any size.

The chair easily adjusts to the tailgate of trucks and folds to fit into a bag that easily stores behind the drivers seat of the truck, available for quick access. The TailGatorz Ultimate Tailgate Chair retails for $49.95 and is available in a variety of colors.

"This is a product that is long overdue for the truck," said Jon Jurgens, President of TailGatorz Inc. "Ever since the introduction of the pickup truck, regardless of where people are, camping, events, etc; the sensible place to sit is on the tailgate. “Our TailGatorz chair is designed as an accessory that works with any truck creating an instant seating environment -- all while providing the much needed support and comfort people seek.”

The Tailgate chair attaches to the tailgate of a truck via scratch-resistant nylon-plastic hooks. The frame of the chair is composed of anodized aluminum to prevent weathering or rusting. A comfortable, yet durable denier 600 fabric is used for the backing material. The chair incorporates back support and provides such features as adjustable hooks to allow for different-sized users. Furthermore, the chair uniquely folds up and is easily stored in a bag (included).

“With truck sales surpassing auto sales in 2002, we have seen a boom in the truck accessory industry”, says Tom Myroniak, Director of Marketing, SEMA.

According to the Specialty Equipment Market Association (SEMA), rising truck and sport-utility sales have been accompanied by booming sales of aftermarket components. This trend, accompanied by record-breaking attendance at events such as NASCAR races, validates the ever-increasing truck enthusiast population. The TailGatorz Ultimate Tailgate Chair will ideally complement the needs of the truck community who desire the best seat in the house – their tailgate.

Jon Jurgens, founder of TailGatorz, created the chair after spending countless weekends outdoors hunched over the tailgate of his truck. Lawn chairs and stick chairs were simply not practical and furthermore they were uncomfortable and cumbersome. His frustration resulted in the development of a chair designed for comfort and convenience while offering back support at the same time. The TailGatorz chair easily folds up to store behind the seat of any truck.

The TailGatorz chair is available at many truck accessory retailers across the United States or can be purchased directly from the manufacturer at www.TailGatorz.com.

About SEMA
SEMA represents the $27 billion specialty automotive industry. Founded in 1963, the trade association has more than 4,500 member companies. It is the authoritative source of research data, trends and market growth information for automakers and the specialty auto products industry. The industry provides appearance, performance, comfort, convenience and technology products for passenger cars, minivans, trucks, SUVs and recreational vehicles.

For more information, contact SEMA at 1575 S. Valley Vista Dr., Diamond Bar, CA, 91765-3914; call 909/396-0289; or visit www.sema.org or www.enjoythedrive.com.

About TailGatorz
Headquartered in Redondo Beach, California, Delux Enterprises, Inc.,(the parent company of TailGatorz, Inc.) is a privately held company that manufactures pickup truck accessories specially designed to provide convenience and comfort.

To locate a dealer near you or for more information log on to: www.TailGatorz.com, or call (310) 316-9453. TailGatorz is an official member of the Specialty Equipment Market Association (SEMA).




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Review Your Truck on TruckShark ( www.truckshark.com )

By Anonymous

PALO ALTO, CA July 8, 2004 -- The TruckShark website is collecting truck reviews from truck owners to create the world’s most-trusted truck guide. Reviews may be submitted online, at the http://www.truckshark.com Internet address.

TruckShark is carefully screening incoming reviews before publishing them. Whether praising or damning, any review deemed sincere will be posted. TruckShark’s editorial and submission guidelines are published at the http://www.truckshark.com/about.htm Internet address.

TruckShark’s initiative to create a vault of raw, gloves-off truck reviews is a boon to consumers. A freely available, online collection of authenticated feedback will help truck buyers to make more intelligent truck buying decisions.

Launched in 2001, TruckShark is already an established brand with truck owners, buyers, dealers, and manufacturers. The website began as an Internet marketplace for used trucks.

About TruckShark
TruckShark ( www.truckshark.com ) is the world’s most-trusted truck guide. Founded in July 2001, TruckShark is available free of charge at the www.truckshark.com Internet address. TruckShark is owned by SharkPage, a privately held company based in Palo Alto, California. TruckShark and SharkPage are trademarks of SharkPage.




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Endless Noise Post-Scores Dodge "Truckville" Campaign with Custom Remixes of New Aerosmith Hits

By Anonymous

Award-winning sound design and music company Endless Noise today announced details of creative director Jeff Elmassian’s role as music mixer and sound designer for the new :30 Dodge Ram 1500 spots entitled “Reflections” and “Truckville” which were created for PentaMark Worldwide by director Lance Kelleher via LA’s Ritts/Hayden. “Reflections” broke nationwide the first week of Sept., and “Truckville” broke during the Sept. 24 Monday Night Football broadcast.

Both spots feature original remixes by Elmassian of brand new singles from Aerosmith including “Just Push Play” – and also feature sophisticated CGI-imagery from Digital Domain combined with spectacular black-and-white live-action cinematography. The spots were edited by Ben Longland of Rock Paper Scissors in West Hollywood.

In “Reflections,” a jet-black 2002 Dodge Ram 1500 passes an Aerosmith tractor-trailer on the way through the desert until reaching the metropolis of Truckville. The second spot features the same hero truck escaping the city and stopping in the desert as its mysterious driver climbs out to illuminate a bright Truckville sign. Both spots end with title cards reading, “The new mayor of Truckville” and “Take life by the horns.”

“Agencies often seem to spend a lot of money purchasing popular songs and hurrying to do simple edits to fit a picture, and the result is mediocre at best,” Elmassian noted. “As a musician, if I’m given all the splits from the original recordings, I can make it sound like a track was written specifically for a spot – and that’s the reaction we’ve received on this campaign.”

PentaMark’s director of broadcast production Hugh Broder also added his thoughts on the process – and the results. “We had to take existing songs and 'write to our picture' with them, which is a very difficult thing to do,” he explained, “especially considering there were so many layers of tracks on these Aerosmith songs – and also that we had to have the band’s approval. Given an incredibly difficult assignment in the music world, based on the result, we certainly did pick the right guy; Jeff did a great job.”

Elmassian mastered the new mixes at LA’s legendary The Village recording studios.

Complete project credits are available upon request. Endless Noise’s additional project credits Barry Goldberg as engineer, Nathan Jenkins as assistant engineer, Andy Rehfeldt as musician and Kacy Palmieri as associate producer.

About Endless Noise, Inc.
Originally established in Santa Monica in 1993, full-service music and sound design company Endless Noise was relaunched in 2001 to compose and produce innovative and cutting-edge music and sound designs for feature films, television programming and commercials. Building on its principal’s award-winning accomplishments and solid track-record working with leading entertainment companies and ad agencies, Endless Noise offers the proven ability to create the perfect music and sound design for the world’s most ambitious projects. For more information, please call 310.581.4133 or visit www.EndlessNoise.com.



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